NIKE: Made to Play LA
Variety
Play Equity Fund
Equity
The Play Equity Fund and Nike are partners in the Made to Play LA initiative in Boyle Heights and Watts to encourage girls’ involvement in sports and play for their well-being. Made to Play LA is focused on coaching, program support and parent engagement, and creating best practices to increase access to sport nationally for girls of color in marginalized communities.
Launched in 2022, Nike LA Made to Play represents a $1.3 million, three-year commitment to breaking down barriers and closing the play equity gap. Through sports clinics, coaching, and parent resources, this program gives girls the tools to build self-confidence, resilience, and leadership skills—all while experiencing the transformative power of play.